Wholesale Supplier for Toy Shops & Toy Retailers

We supply toy shops, general stores and kids retail across India with imported toys, die cast models, figures and games at trade rates. Direct importer, low MOQ, GST invoicing on every consignment.

Two People Decide Every Toy Sale

The child chooses and the parent pays. Almost everything about stocking a toy counter follows from that.

It means design and visibility matter more than specification. It means anything the child can see and reach gets picked up, and anything on a high shelf does not. And it means the price band that matters most is the one a parent agrees to without an argument — in most Indian markets that is roughly ₹100 to ₹400.

Retailers who stock mainly premium toys find they sell slowly, because every sale needs a negotiation between two people. Retailers who stock mainly ₹20 items find they are busy but not profitable.

A Toy Counter That Works

• Around 60% under ₹100 — small toys, keychains, novelty erasers, pull-back cars. Impulse and pocket money, and they bring children back weekly.
• Around 30% in ₹100–₹400 — die cast cars, action figures, light-and-sound toys, card and family games. This is where your profit lives.
• Around 10% premium — licensed die cast models and larger figures. Slow-moving, but they raise what the shop looks worth and lift what customers expect to spend.

Die Cast Is the Underrated Line

Most toy shops carry a few cars and leave it there. Die cast is unusual because it serves three different buyers from one carton: children buying ₹100 pull-backs, adult collectors buying ₹1,500 scale models, and automobile accessory shops — a channel almost no toy retailer thinks to supply.

The 1:64 scale does the volume; the small models turn fastest on a counter. The larger scales and licensed replicas carry the margin.

The Return Gift Business

Steadier than any festival. Birthday parties and school functions run all year, and a parent organising one needs twenty or thirty identical small items at short notice.

If you stock for it deliberately — small toys, keychains, stationery and gift bags in depth rather than variety — you become the shop parents come to for it, and that is repeat business without any seasonality.

Your Calendar

• Diwali and the festive quarter — the largest toy-buying window in India
• Children's Day, Christmas, New Year — strong secondary peaks
• Summer holidays — outdoor and activity toys
• Year-round — birthdays and return gifts, the reliable base

Imported stock takes roughly six weeks, so festive stock has to be booked around two months ahead. Order in October for Diwali and you are buying what other retailers passed over.

Trade Terms

• Wholesale only — priced for resale, not retail
• Low minimum order quantity — mixed cartons so you can test categories
• Quantity slabs — rates step down at carton and master-carton volume
• GST tax invoice on every consignment
• Regular import cycles — bestsellers restocked rather than discontinued

Talk to Us

Contact our team for the dealer price list and festive assortments, or browse toys, die cast cars and action figures.